Digital Printing
Video work stages
Getting into Digital Printing
At M2 Productions, we pride ourselves on creating compelling, high-quality content for our clients. Recently, we had the opportunity to partner with Colordyne Technologies and AutoMate Label Solutions to produce an in-depth case study showcasing their latest innovations. Here’s a behind-the-scenes look at the process from planning to finalization.
Our journey began with meticulous planning. The objective was clear: to highlight how Colordyne's inkjet technology is revolutionizing print production at AutoMate Label Solutions. We collaborated closely with both companies to understand their vision and goals. This phase involved:
- Developing a comprehensive shot list
- Crafting a detailed script
- Scheduling on-site visits to capture essential footage
Video Production
Professional Video Filming and Production
With our shot list and script in hand, the M2 team headed to AutoMate Label Solutions. We were dedicated to ensuring efficient and timely completion of the filming process. Our crew captured engaging footage that included:
- Interviews with key personnel such as Mike Coplin, Plant Manager at AutoMate Label Solutions
- Detailed shots of the Colordyne 17-inch 3800 Series UV Retrofit in action
- Behind-the-scenes operations showcasing the incredible capabilities of inkjet technology
Video Post-production
Creative Video Editing and Post-production
Back at the studio, the editing process began. Our goal was to create a compelling narrative that would resonate with viewers and clearly demonstrate the benefits of Colordyne's technology. Our editors worked tirelessly to weave together the footage into a cohesive story, focusing on:
- Highlighting key moments and testimonials
- Ensuring a logical flow and engaging structure
- Adding graphics and text to enhance the visual appeal
Video Delivery
Video Finalization and Delivery
The finalization phase involved putting the finishing touches on the project. We delivered a comprehensive package that included:
- A long-form case study video
- Two short-form teaser videos to generate interest and engagement
- An accompanying article to provide in-depth insights
Throughout this process, M2 Productions provided full support in both pre and post-production, ensuring that every piece of content met the highest standards of quality.
